Technology is at the forefront of helping us understand, track and improve our health, not only for those who are young and fitness obsessed, but for individuals who are combatting and monitoring illnesses, and even for seniors who want to live independently as long as possible. While the two original pieces of “body real estate” focused on health tracking functions were the head and wrist – wearable shirts (or smartwear), that take biometric devices to a new and arguably more fashionable level, have been added to the mix. But is there a price to pay for the benefits of wearable tech? This article discusses the privacy issues and data security concerns surrounding wearable technology, and the steps wearable tech companies must take to succeed and protect their users’ data.