Lawrence T. Gresser, co-founder of Cohen & Gresser, was recently featured in Law360’s article, “As Law Firms Race To Adopt AI, Cost Concerns Grow,” offering key insights into how firms can approach artificial intelligence strategically and effectively.

In the article, Larry underscores that AI adoption should not be driven by urgency alone. Instead, he emphasizes the importance of establishing a strong operational and technological foundation before investing heavily in AI tools—an approach he describes as “building the road before buying the Ferrari.”

Larry also challenges the notion that outside investment in law firms is primarily a response to AI-related cost pressures. Rather, he explains that AI is enabling firms to leverage such investment as a growth opportunity—enhancing profitability, improving client service, and advancing the overall quality of legal practice.

His perspective reflects a measured and forward-looking approach to innovation, focusing on long-term value creation, disciplined implementation, and the responsible integration of emerging technologies.

The full article explores how law firms across the industry are balancing the promise of AI with the realities of cost, infrastructure, and client expectations.

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