This article addresses Amazon’s recent launch of Amazon Giveaways, a self-service sweepstakes promotion tool that will likely result in thousands of sweepstakes that are subject to an identical set of terms and conditions.  The article explains how this flood of sweepstakes is likely to shift perceptions of what constitutes a lawful sweepstakes in the social media age, particularly in terms of acceptable methods of entry, such as requiring participants to follow the sponsor on Twitter.